Let's Party! Why working with a professional event organizer is best for your bottom line

Where Partying is Big Business
Banqueting is unquestionably an important division of any hotel operation. Whether the inventory is big or small, the banqueting venue in a hotel creates a great platform for various additional services that can drive F&B turnover, upsell rooms and promote the hotel itself. It’s not a secret that in well-established properties, the banqueting division generates 20-40% of the total revenue (along with F&B); in some properties it can even reach up to 50%. Business meetings and corporate events contribute to this, but weddings and engagement parties are the primary target of professional banquet organizers in the Middle East. 

In fact, creating a stunning event in a hotel’s banqueting facility is actually the result of the venue’s many divisions working together to provide the final service to a diverse audience, which includes attention to individual needs and the cultural preferences of Middle East residents. 

Generate Revenue with a Professional Event Organizer

While you can impress with the wide range of your F&B from event to event, it can be a challenge to “wow” guests who have already attended an event in your venue, particularly those guests who are looking for something really special for their own upcoming wedding, engagement or other important occasion. This is when a professional decorator/event organizer from the outside can make an essential contribution to selling the hotel’s final package. 

In addition to ensuring smooth customer service by providing the client with only one point of contact (as opposed to four or five suppliers), enlisting the help of a professional event organizer is an opportunity to cross-sell services and generate revenue via a commission-based agreement. It also opens up a wide range of design opportunities within the venue itself.

ALISSAR® Makes Dreams Come True
With its extended experience and lasting partnerships with the most renowned hotel brands in the Middle East, ALISSAR® Flowers aims to bring the highest quality and most innovative ideas to the region’s Weddings & Events market. ALISSAR® provides all the table settings and decor elements: We start with floor decorations and work our way up to transform even the ceilings with stunning accessories. And of course, we design dream bridal bouquets and exquisite koshas, all while making sure each table is magically decorated with a branded monogrammed napkin and that every corner of the ballroom bursts with color.

Ghassan Mzayek, ALISSAR®’s Director of Sales, Weddings & Events, explains that once the venue has been booked, the ALISSAR® Events Team works closely with the client and the hotel to work out a suitable budget, dream up décor ideas and smoothly implement the event so that the hotel’s inventory is safe and the client is completely satisfied.

Innovative ideas, ever-changing designs and a personal approach to every client: ALISSAR® is an excellent partner for organizing any type of the event in your property.

For more details and partnership opportunities, please contact us at info@alissarflowers.com.

How Flowers Can Boost Ancillary Revenue in a Hotel

Floral décor is a compulsory addition for hotel interiors. But flowers do more than offer aesthetic appeal; in fact, they can actually contribute as an ancillary revenue stream.

How? Well, let’s consider the main operations of a hotel: Rooms, F&B and Banqueting (in this context you could even consider Concierge as one of the main operations as well). Each division serves a specific need for each guest, whether that is accommodation, an event venue or food. Once these basic requirements are met, additional needs will oftentimes arise for things such as amenities, decorations, compliments and gifts. This is the niche for floral sales.

The trick, of course, is knowing how to take advantage of this opportunity. This is where ALISSAR®'s Total Floral Solutions can help: We provide complete know-how along with a trained team of professionals to handle the A to Z of your floral operations. With a deep understanding of the hotel industry and extensive experience in serving the world’s leading hotel chains, we’ve thoroughly analyzed the needs of our clients and found that they enjoy good potential for earning extra revenue when they start including flowers in their offerings.

Our team has created a set of sales tools to enhance demand and increase additional revenue streams from floral products. They include:

Our professional catalogues (complete with photos and descriptions of each offering) will help staff to present and sell floral products to the end customer, thus adding extra value to the services you offer your guests. And all floral sales are commission-based, which provides each division with extra revenue.

Our goal is to build a long-term partnership with each of our clients, and we strive for solutions that benefit everyone. That’s why our hotel services include joint work of all our departments to provide high quality, creative products as well as marketing tools that are customized to each property.