Floral décor is a compulsory addition for hotel interiors. But flowers do more than offer aesthetic appeal; in fact, they can actually contribute as an ancillary revenue stream.
How? Well, let’s consider the main operations of a hotel: Rooms, F&B and Banqueting (in this context you could even consider Concierge as one of the main operations as well). Each division serves a specific need for each guest, whether that is accommodation, an event venue or food. Once these basic requirements are met, additional needs will oftentimes arise for things such as amenities, decorations, compliments and gifts. This is the niche for floral sales.
The trick, of course, is knowing how to take advantage of this opportunity. This is where ALISSAR®'s Total Floral Solutions can help: We provide complete know-how along with a trained team of professionals to handle the A to Z of your floral operations. With a deep understanding of the hotel industry and extensive experience in serving the world’s leading hotel chains, we’ve thoroughly analyzed the needs of our clients and found that they enjoy good potential for earning extra revenue when they start including flowers in their offerings.
Our team has created a set of sales tools to enhance demand and increase additional revenue streams from floral products. They include:
Our professional catalogues (complete with photos and descriptions of each offering) will help staff to present and sell floral products to the end customer, thus adding extra value to the services you offer your guests. And all floral sales are commission-based, which provides each division with extra revenue.
Our goal is to build a long-term partnership with each of our clients, and we strive for solutions that benefit everyone. That’s why our hotel services include joint work of all our departments to provide high quality, creative products as well as marketing tools that are customized to each property.
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