What
does it take for a hotel to “wow” its guests and clients with incredible floral
décor? Recruitment, training, procurement, waste management…these are just a
few of the expenses a hotel must add to its bottom line when it handles its own
floral needs. And that’s not all; other costs include wages, uniforms,
accommodation and food allowances, stock of accessories (vases, pots,
decorative elements, etc) and stock of perishables (fresh cut flowers and foliage).
Obviously,
the total spend for all of this varies from one property to another depending
on the size and scope of the work. But the implication is clear: a hotel
contributes a sizeable chunk of its money, time and effort when it employs its
own team of florists.
But
what if a hotel outsources its entire floral operation to a knowledgeable team
of floral professionals? “ALISSAR® has developed a total floral solution
whereby we take over the entire flower operation within a property,” explains
Charif Mzayek, Managing Director of ALISSAR®
Flowers International. “We come in with our designers, with the florist, with
all the accessories and we blend within the team of the hotel.”
After
assembling a team of full-time, professional florists for a specific property,
Mzayek explains that ALISSAR® starts with “the designers, the GM and the high
level management. GMs are very adamant about what they like and what they don’t
like," Mzayek continues. “We take their vision of how they would like their
hotel to look and create a product that brings the best out of a property.”
Another benefit of working with ALISSAR® is a constant flow
of creative ideas. Where in-house hotel florists working alone often struggle
to come up with new ideas, ALISSAR®’s
design team is constantly working to find new themes and new trends and sharing
them with one another. With the design created, the next step is to install the
displays, not to mention ensuring that they last.
Offering comprehensive services at competitive prices, ALISSAR® provides the best value to outsourced hotel floral operations. We believe that by offering flowers that are fresher and last longer, we are actually more cost-effective than other suppliers. This is something that has resonated well with hotels when they test our cut flowers against the competition.
“When we put our entire team into a hotel and offer a full
package of services, the cost is quite competitive when you compare it to the
costs of a hotel hiring a florist and managing its own stock,” Mzayek concludes.
ALISSAR®’s product
offerings for hotels:
- Total Floral Solutions
- Floral Supply
- Plant / Pot Supply & Rentals
- Seasonal Decorations
- Design & Training Services (for in-house teams of florists
