Tuesday, July 3, 2012

Fact or Fiction? Flowers with a 12-day Vase Life

Temperature is crucial in determining the quality and vase life of cut flowers when they reach the final consumer. This begins when the flowers are cut and applies throughout the delivery process: Proper packaging is important to avoid mechanical damage, and timely transportation in refrigerated containers results in a longer vase life once a flower is placed in an arrangement. Large deviations have a severe impact and a steady temperature must be maintained for optimum flower performance.


Based at the Dubai Flower Centre’s state of the art facility, ALISSAR® ensures that the integrated cool chain is maintained while processing both inbound and outbound shipments. We are able to shorten the handling cycle and get the flowers unpacked, hydrated and ready for trade in a record time.  Cut flowers are transported within the United Arab Emirates via refrigerated trucks, and we store our flowers in specialized buckets in a solution of water and special environmentally friendly products that properly hydrate the flowers and give them the push to bloom.


ALISSAR® flowers are guaranteed to last a week for private use. In fact, the last vase we sent to one of the housekeepers in town lasted 12 days! How is that possible? Because we work with the best suppliers in the industry and maintain an integrated cool chain.

Flower hydration with special post-harvest solutions and cool chain management are just two ways ALISSAR® goes above and beyond other floral suppliers to provide fabulous products that look great, last a long time and offer the best value.

But seeing is believing, which is why we're excited to share this amazing time-lapse video. There's no sound, so just click "Play" and enjoy.


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