VIP Amenities Don’t Always Come with a VIP Pricetag

How do you spoil your VIP guests? Express check in/out, butler service, pampering extras in the bathroom, and daily newspapers are common amenities, but what about adding one more personal touch with a vase of the finest fresh flowers?

A pricey, perishable product, flowers are not a common value-add for VIP guests, especially during the low summer season. Savvy hoteliers, however, know that these special guests not only expect a customized floral piece to be waiting for them when they arrive, VIPs are also very pleased to be lavished with a gesture of appreciation from their temporary “home away from home.” 

Luckily, VIP Amenities from ALISSAR® means that floral tributes are more affordable than you think. 

As a part of its Total Floral Solutions, ALISSAR® offers a diverse variable package for guest rooms that includes a wide range of customized floral arrangements & accessories: From a single rose in an elegant vase placed in the bathroom to a sophisticated flower arrangement brightening up a living room, the possibilities are endless.

So how does it work? First, ALISSAR® works with you to create a floral menu that matches your hotel’s interior, botanical preferences and budget. Then ALISSAR® assigns an in-house florist to keep track of all floral amenities, their production and expiry dates, and a schedule for refreshing each and every stem. And because we maintain a strict cold chain (click here to read about ALISSAR®’s dedication to flowers with a long vase life), we guarantee that our arrangements will maintain their freshness for three days/four nights.

This is how your VIP amenities instantly become more cost effective: Instead of charging a large, all-in-one fee for each arrangement, we simply divide the cost of the flowers over three days/four nights. And don’t forget, ALISSAR rents all of the vases and accessories, only charging you for the flowers themselves.

Contact ALISSAR® today to learn more about how our VIP Floral Amenity system can help your hotel continue to distinguish itself from other properties.

Should You Outsource Your Floral Operations?

What does it take for a hotel to “wow” its guests and clients with incredible floral décor? Recruitment, training, procurement, waste management…these are just a few of the expenses a hotel must add to its bottom line when it handles its own floral needs. And that’s not all; other costs include wages, uniforms, accommodation and food allowances, stock of accessories (vases, pots, decorative elements, etc) and stock of perishables (fresh cut flowers and foliage).

Obviously, the total spend for all of this varies from one property to another depending on the size and scope of the work. But the implication is clear: a hotel contributes a sizeable chunk of its money, time and effort when it employs its own team of florists.

But what if a hotel outsources its entire floral operation to a knowledgeable team of floral professionals? “ALISSAR® has developed a total floral solution whereby we take over the entire flower operation within a property,” explains Charif Mzayek, Managing Director of ALISSAR® Flowers International. “We come in with our designers, with the florist, with all the accessories and we blend within the team of the hotel.”

After assembling a team of full-time, professional florists for a specific property, Mzayek explains that ALISSAR® starts with “the designers, the GM and the high level management. GMs are very adamant about what they like and what they don’t like," Mzayek continues. “We take their vision of how they would like their hotel to look and create a product that brings the best out of a property.”

Another benefit of working with ALISSAR® is a constant flow of creative ideas. Where in-house hotel florists working alone often struggle to come up with new ideas, ALISSAR®’s design team is constantly working to find new themes and new trends and sharing them with one another. With the design created, the next step is to install the displays, not to mention ensuring that they last. 

Offering comprehensive services at competitive prices, ALISSAR® provides the best value to outsourced hotel floral operations. We believe that by offering flowers that are fresher and last longer, we are actually more cost-effective than other suppliers. This is something that has resonated well with hotels when they test our cut flowers against the competition. 

“When we put our entire team into a hotel and offer a full package of services, the cost is quite competitive when you compare it to the costs of a hotel hiring a florist and managing its own stock,” Mzayek concludes.

ALISSAR®’s product offerings for hotels:

• Total Floral Solutions
• Floral Supply
• Plant / Pot Supply & Rentals
• Seasonal Decorations
• Design & Training Services (for in-house teams of florists